Field notes for running an agency.
Practical agency operations guides on the things that quietly decide whether the work is profitable: planning, estimating, and protecting your team's time. Written in plain language, drawn from how agencies actually run.
These guides cover the four operational problems that decide whether an agency makes money or runs thin: how to plan projects with AI that learns from work you've already finished, how to estimate hours accurately enough to hit budget, how to price and protect margin on every project, and how to spot team burnout in your work patterns before it becomes a crisis. Each one is written from hands-on experience running and working with agencies, not theory. The aim is to be specific and usable: the actual mistakes that cost agencies money, the data you need to fix them, and the concrete steps teams use to run profitably without burning anyone out. They are field notes, not a textbook, and they reflect how small agencies actually operate day to day.
Agency management guides.
Four guides to start with. Each one is built around a problem most agencies hit and the practical way through it.
What is AI project planning?
What AI project planning actually is, how it drafts plans from work you've already finished, and when it's worth trusting.
Read guide →How to estimate projects accurately
The four mistakes that wreck estimates, the data that fixes them, and the steps agencies use to consistently hit budget.
Read guide →How to spot team burnout early
The five early signs of burnout you can see in normal work patterns, and the conversations that actually help.
Read guide →How to price projects profitably
Pricing models, how to set a rate that actually makes money, and how to protect margin once a project is underway.
Read guide →GST and TDS for Indian agencies
Why you owe GST on an invoice the client has not paid, whether they deduct 2 percent or 10 percent, and the input-credit rule that makes a late payer pay.
Read guide →Retainer structures in India
The five structures Indian agencies use, the ones that quietly lose money, and the four contract clauses that decide when you get paid.
Read guide →Building a rate card in India
There is no reliable benchmark for what Indian agencies charge. Derive your own floor from loaded cost, real billable hours and target margin.
Read guide →Margin leak check
Upload last month's deliverable tracker and see what was delivered past the SOW and never billed. Read in memory, nothing stored.
Run the check →Work it out with your own numbers.
Each one shows the formula and works your inputs through it, step by step. They run in your browser, and nothing you type is sent anywhere.
Agency utilisation calculator
Billable utilisation for each person and the team, available hours after leave, and how far you are over or under your target.
Open the calculator →Billable rate calculator
Your cost per billable hour, break-even rate and the rate for your target margin, with margin and markup kept apart.
Open the calculator →Project margin calculator
Profit and margin on a project or retainer, the extra hours it can absorb, and what an overrun does to it.
Open the calculator →