Field notes for running an agency.

Practical agency operations guides on the things that quietly decide whether the work is profitable: planning, estimating, and protecting your team's time. Written in plain language, drawn from how agencies actually run.

These guides cover the four operational problems that decide whether an agency makes money or runs thin: how to plan projects with AI that learns from work you've already finished, how to estimate hours accurately enough to hit budget, how to price and protect margin on every project, and how to spot team burnout in your work patterns before it becomes a crisis. Each one is written from hands-on experience running and working with agencies, not theory. The aim is to be specific and usable: the actual mistakes that cost agencies money, the data you need to fix them, and the concrete steps teams use to run profitably without burning anyone out. They are field notes, not a textbook, and they reflect how small agencies actually operate day to day.